Pecuria Markenleitbild
Winner
Excellent Communications Design
Brand Identity
Details
In 2025, the Pecuria brand was repositioned as part of a brand strategy process. The result was a confident new brand identity with clearly defined values and a brand promise that underscores the brand's social relevance. This was summarized in the Pecuria brand mission statement, which represents the brand's new identity.
The Jury‘s Statement
The subtle fusion of social responsibility and a clear, powerful brand identity lends »Pecuria Markenleitbild« impressive authenticity. Harmoniously coordinated design elements, confident values and a consistently considered visual language define its appearance. The charismatic positioning is particularly convincing, making this project an outstanding benchmark for effective brand management and strategic identity development.
