Rainbowtime – LGBTQ+ Eventkalender
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Rainbowtime
Details
Looking for queer events in one place? For a long time, there was no central platform for this. Rainbowtime closes this gap: an event platform by the queer community for the queer community that bundles events, makes them visible and connects people. That's why we created a visual identity for Rainbowtime that reflects diversity, inclusion and community. Our design strategy combines authenticity with differentiation: Rainbowtime should fit organically into the community while also being recognisable as a standalone brand.
The Jury‘s Statement
A clear, powerful visuality makes »Rainbowtime« instantly tangible and conveys community with impressive naturalness. The confident use of color, distinctive typography, and harmonious design principles create a brand presence that is identity-shaping and makes diversity visible. The project impresses with its authentic, consistent execution and, through its charismatic appeal and sensitive integration of queer values, sets a trailblazing benchmark.
