Schneider Brand Relaunch

For a long time, the claim 'Write it' defined Schneider. Rethinking led to a new question: Why write something down? Because it matters. This is captured in the new claim 'Make it matter': the emotional value of writing is now the focus. Significance shapes the entire brand communication. The logo and brand elements have been modernized, digital applications simplified. The new logo is more minimal, works better in small sizes, and is flexible in use. The refreshed colour palette, a distinctive new corporate typeface, and a versatile design system now ensure a consistent and impactful presence across all media.