SHADES BERLIN

SHADES is the name we chose for a striking office building in Berlin's Mediaspree submarket. We developed the name and brand for the former Zalando headquarters, currently used by Universal Music, on behalf of La Française Deutschland. The name SHADES reflects the light-shadow contrasts and striking architecture of the office building. With the claim “MAKE STATEMENTS” and a strong corporate design, we are giving the building a new identity.