SHADES BERLIN
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Designer
Details
SHADES is the name we chose for a striking office building in Berlin's Mediaspree submarket. We developed the name and brand for the former Zalando headquarters, currently used by Universal Music, on behalf of La Française Deutschland. The name SHADES reflects the light-shadow contrasts and striking architecture of the office building. With the claim “MAKE STATEMENTS” and a strong corporate design, we are giving the building a new identity.
The Jury‘s Statement
Powerful contrasts of light and shadow and a clear, charismatic design language define »SHADES BERLIN«. The distinctive architecture is consistently reflected in a concise name and an expressive corporate design. The identity impresses with its aesthetic clarity, emotional depth, and strategic consistency. In doing so, the project sets a pioneering benchmark for authentic brand development at the highest level of design excellence.
