Staatstheater am Gärtnerplatz „Wir sind bunt“
Winner
Excellent Communications Design
Brand Identity
Details
The Gärtnerplatztheater Munich is one of the most renowned and versatile musical theatres in Germany. Opened in 1865 as a popular theatre, it has a long tradition. To open a new chapter, Schmid/Widmaier was commissioned to develop the new visual identity and advertising material for the coming seasons. The diversity and colourfulness of the program was an important aspect in emphasizing the identity and distinguishing the theatre from other theatres. The new brand design communicates openness and diversity, while the visual system leaves enough room for new variations in terms of content and design.
The Jury‘s Statement
The new brand identity of the Gärtnerplatztheater communicates openness and diversity through a dynamic visual system that allows for creative variations. This identity stands out by effectively reflecting both the tradition and the versatility of its program.
