THE MOTHER
Winner
Excellent Communications Design
Brand Identity
Details
Bikepark Winterberg is one of the oldest bike parks in Germany - and a visit always feels a bit like coming home. We have taken this feeling to heart and radically renamed the park: THE MOTHER says hello! With new colors and bright, surreal collages. With loud, self-confident denglish in a modern font mix. And with ideas that you wouldn't have thought a bike park could come up with before. THE MOTHER has once again become a place that stands out from other bike parks. A place that still feels like home. And which is like family - nur geiler.
The Jury‘s Statement
The rebranding of one of Germany's oldest bike parks showcases a bold visual language, featuring the use of black and white elements, vibrant colors, and surreal collages. The modern font mix and confident Denglish emphasize the unique identity of »THE MOTHER«, creating a sense of belonging and fun.
