TOGGO

Winner
Excellent Communications Design
Brand Identity

Credits

Company / Customer

Details

TOGGO has a new and bold positioning, which has been translated into a fresh brand design. The result is a wild mix of 2D and 3D, photos, glossy and rough, sweet and edgy. As diverse as the real kids world. All this required on minimalist black and white backgrounds. A radically modular collage design that adapts flexibly to different occasions, is maximum fun and lets content shine. The design grows sustainably, and new creative elements can be easily added. With this bold redesign, TOGGO breaks the boundaries of conventional design for children and sets new standards.