Tuntex Branding
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
Tuntex, a 56-year-old commercial modular carpet manufacturer, is dedicated to environmentally friendly production methods. We created a new brand experience for Tuntex, highlighting the brand's essence across touchpoints. The Tuntex Peak Blue is the main colour tone, representing the brand characteristics of professionalism and reliability. The visual design is integrated with Tuntex's commitment to sustainability, drawing inspiration from their patented, 100% closed-loop recycling process. Five graphics symbolize the key steps of carpet recycling, while block graphics reflect Tuntex's identity as a carpet tile manufacturer.
The Jury‘s Statement
The brand identity is characterised by the seamless integration of sustainability into the visual appearance. The use of Tuntex Peak Blue emphasises professionalism, while the graphic representation of the recycling process makes the company's innovative strength visible. "Tuntex Branding" shows how effective communication can be created through design.
