Umfangreiches Rebranding für den Kunden räder
Winner
Excellent Communications Design
Brand Identity
Details
The extensive rebranding of the räder brand included a complete realignment of the brand strategy, covering corporate design, logo development, and catalog design. Emotional storytelling concepts were developed specifically for B2C communication. Large-scale product-, people-, and image shoots were essential to engaging the target audience emotionally. B2B catalog design and a digital design concept for social media and the website completed the project. A key highlight was the production of an emotional image film to visually support the brand's new identity.
The Jury‘s Statement
The brand identity for "räder" is characterised by modern and emotional storytelling, which is supported by a dynamic and flexible logo. The targeted reorientation achieves a clear target group definition and expands the brand communication with a distinctive look and personality.
