Weide Group Jingshi Fuzhan Orphanage

The orphanage’s identity extends Weide Group’s brand image by incorporating two horses—large and small—within a heart, heads gently inclined toward each other. This design uses scale contrast to evoke relationships such as elder-younger, guardian-dependent, and strength-vulnerability. The orphanage has provided free accommodation and education to over 1,000 orphaned children, including those with disabilities. The horse symbolism represents success, talent, nobility, and freedom—aligning with unlocking every child's potential through loving guidance and support. Thus, the emblem communicates brand values while serving as a universal symbol.