Zhongguancun International Innovation Center
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
Zhongguancun International Innovation Center is located at the intersection of the "Three Mountains and Five Gardens" historical and cultural scenic area in Haidian District, Beijing and the core area of Zhongguancun Science City. The inspiration for the logo design comes from the integration of the complete streamlined shape presented by the east facade of the building and the architectural concept of "technology, culture, and green". The overall smooth and elegant temperament is in harmony with the design language conveyed by the architectural form.
The Jury‘s Statement
The brand design captivates with its clear integration of technology, culture, and nature. The streamlined form reflects the architectural concept, creating a cohesive visual identity. »Zhongguancun International Innovation Center« demonstrates how design can serve as a bridge between tradition and innovation.
