CAPAROL. The Power of Surface.
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Designer
Details
Caparol is a manufacturer of building coatings: paints, varnishes, glazes, plasters, thermal insulation. The company had a heterogeneous appearance and needed a new brand design. The central idea comes from the working world of painters. The layout is created just like the craftsmanship: layer by layer.
The Jury‘s Statement
Building surfaces usually consist of several layers, which is succinctly expressed in the design of Caparol's new brand presence in the form of several superimposed layers. A modern and high-quality appearance that can be flexibly transferred to all media and adequately represents the brand with the colourful elephant.
