INNIO – Moving energy forward
Winner
Excellent Communications Design
Brand Identity
Details
INNIO is a leading manufacturer of energy solutions with the product brands Jenbacher and Waukesha. Task: Conception of an INNIO house of brands strategy to enable the two product brands to operate independently in the market. Development of a corporate design for the new umbrella brand, INNIO. Implementation and global rollout of all touchpoints. Solution: Jenbacher and Waukesha, which operate independently on the market, were bundled under a common strategic umbrella: the INNIO Group.
The Jury‘s Statement
The new INNIO brand stands for innovative energy solutions on the way to a sustainable climate-neutral future, which is clearly and comprehensibly embodied and communicated not only by the modern and progressive logo, but also by the brand world that consistently reflects the brand essence.
