DBC — Digital Business Company
Winner
Excellent Communications Design
Brand Identity
Details
DBC promotes digital revolutions for the evolution of its customers. Since the company is an environment where people and technologies complement each other to promote digital transformation, the concept took shape in a living logo with interaction between rounded angles (human) and angular (tech). The identity was developed to create a harmony out of this duality. The result is a dynamic visual system, with cutouts and curves that adapt and transmit the essence of the brand.
The Jury‘s Statement
The logo of the tech company DBC can be used both two-dimensionally and as a spatial cube. The distinctive rounded or cut-off corners give the logo a special independence that is so strong that it could be elegantly transferred to the graphic design of the brand world.
