Limburgs Museum – Van ós. For everybody.
Gold
Excellent Communications Design
Brand Identity
Details
The Limburg Museum reaches out. We developed an outspoken positioning, branding and communication, in which the sociocultural context is central. To invite people with stories that inspire, you need to capture the promise of change and development. Behold the movement of the Meuse through the Limburg landscape. A movement that touches people, enthuses them and makes them look at their world with new eyes. That is what the Limburgs Museum wants to achieve. That is the ‘Museum with Schwung’.
The Jury‘s Statement
The Limburg Museum has created a remarkable brand identity that places the museum at the centre of the socio-cultural context. The concept "Museum with Momentum" literally gives the brand a unique dynamism. The river landscape of the region was skilfully integrated into the logo, and the energy and enthusiasm of the museum was translated into design. In this way, a new brand identity was created that communicates the museum's character in a way that is easy to understand but all the more effective. The careful design creates a balanced interplay between the artworks and the museum - a place that touches and inspires people.
