mera – verstehen. kümmern. lieben.

From cat rescuers to Golden Doodle breeders - as diverse as the target group of dog and cat owners is - according to a Neuro study, they all have one thing in common: the desire to optimise their relationship with their pet. This implicit need combined with the explicit expert positioning of the brand is expressed in the brand’s new colour and design language. All touchpoints have been optimised for the implicit effect. For example, the revised logo uses the association of the tongue to express "delicious and healthy".