right on target 1.5°
Winner
Excellent Communications Design
Brand Identity
Details
Climate change is one of the greatest challenges of our time. The Climate Tech right° offers a groundbreaking solution for this: to map climate impact transparently and tangibly in °C. This enables companies to align their economic activities with the 1.5°C target of the Paris Climate Agreement. The brand identity conveys the positive power, clarity and emotion. The complex topic becomes easy to understand: through clear language and a narrative use of visual means.
The Jury‘s Statement
right° supports companies in mapping their economic activities transparently in °C and thereby aligning them with the 1.5°C target of the Paris Climate Agreement. The focus on the unit °C runs consistently through the entire website and is clearly brought to the point in terms of form and content.
