The Beauty Underneath

Bioformula provides medical skincare solutions made in Italy. Injected under the skin, they bring out the beauty from underneath. The Challenge: Connect with a new generation in Asia, while staying true to the brand’s origin. The Solution: Originally inspired by the migrating flamingos at Saline di Tarquina, the summer retreat of the founding family, today the colors and layers of the landscape form the basis of a rejuvenated brand identity, that always reveals something beautiful underneath.