Unico Modular
Winner
Excellent Communications Design
Brand Identity
Details
Unico Modular, a Czech modular buildings company, wanted a logo refresh. Ongoing brand development included website and office space redesign and evolved into employer branding. For their recruitment campaign, we captured honest portraits of workers in their real work environment. The portraits received praise and were displayed at their premises and in a successful exhibition. Unico Modular's playful internal culture inspired custom patterns, which we applied on various items.
The Jury‘s Statement
The logo, composed of the spatially depicted black and yellow letters "u" and "m", perfectly embodies the modular architecture of the brand core and also functions perfectly as a creative design element for the brand world. An original graphic idea is the playful world of the employees, which as a pattern supports the recruiting in a sympathetic way.
