Hellotaste
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Details
After the investment of Katjes Greenfood and the goal to grow internationally, the new brand hellotaste evolved from Ohso Lecker within one year. Our agency collective, Morphoria, Designstudio B.O.B. & meta maniacs, completely rethought sauces in a rebranding process and positioned hellotaste in a previously monotonous market colorful and bold: Why reach for the old standard when ketchup 2.0 does away with bulls**t like unnecessary calories, fats and animal ingredients – and tastes just as good.
The Jury‘s Statement
The Hellotaste brand surprises with an attention-grabbing design that stands out from the market with a modern, colourful design and original, cheeky variety names and ensures good humour on the table. A strong appearance that perfectly meets the taste of a young nutrition-conscious target group.
