SERVING SOLUTIONS
Winner
Excellent Communications Design
Brand Identity
Details
PAPSTAR is well-known for its disposable tableware and service packaging, among other things. The company consistently uses renewable raw materials in its products and is increasingly dedicated to developing solutions in line with circular material flow management. Through a widespread campaign in selected trade magazines, PAPSTAR expresses its commitment to sustainability under the slogan "SERVING SOLUTIONS".
The Jury‘s Statement
The campaign promotes various sustainable products from PAPSTAR as an alternative to plastic. The combination of likeable testimonials and original wordplay arouses curiosity and arouses interest. A very well thought-out campaign that also convinces with its consistent formal design, which makes PAPSTAR clearly recognisable as a brand.
