JisuLife
Winner
Excellent Communications Design
Brand Identity
Credits
Company / Customer
Shenzhen Jisu Technology Co., Ltd
Designer
Yinan Lyu, Hong Wei, Hao Yan, Zhongbiao Jiang
Shenzhen Jisu Technology Co., Ltd
Xiangfu Li, Zhiqiang He, Liang Chen
Details
We proposed the brand concept of "cultural commonwealth" and combined the letters "J" and "L" into an abstract Chinese symbol "几", which becomes the visual feature of the brand, a symbol that can be understood by people from both Chinese and English cultural backgrounds, making the original combination of simple words into a meaningful expression.
The Jury‘s Statement
The logo of the Chinese technology brand JisuLife can be read as both the Latin letters "J" and "L" and as a Chinese character and is therefore understood equally by people of both cultures.
