Kommunikationsdesign Leipziger Buchmesse
Winner
Excellent Communications Design
Brand Identity
Details
Words move the world. The Leipzig Book Fair is the platform for ideas & stories, exchange & discourse, to develop impulses for an intergenerational, cultural change. After 3 years of pandemic & growing questioning, it returns in 2023 "literally surprising" with 274.000 visitors celebrating reading. Colour-intensive spines of the key visual & the contrasting claim promote the disruption of the traditional concept of media. Accentuating meeting points create places of inspiration & openness.
The Jury‘s Statement
For the key visual of the Leipzig Book Fair, the aesthetics of colourful book spines were translated into a striking graphic of lines and dots, which was combined with the claim "BUCHSTÄBLICH ÜBERRASCHEND" to create an appearance that is as attention-grabbing and curiosity-raising as it is modern.
