sinaSCOPE - relaxed view into a microscopic world
Winner
Excellent Communications Design
Brand Identity
Details
The upgrade sinaSCOPE of the company Solectrix GmbH, is in wide areas of medicine and in quality assurance in industry a fast, innovative and resource-saving solution to turn analog systems (microscopes) into modern stereo microscopes for digital 3D microscopy. The brand and the 3D upgrade sinaSCOPE stand for the megatrend, digitalization and sustainability.
The Jury‘s Statement
The brand identity of logo, colour and image combines a modern typography with the aesthetics of futuristic high-tech. The focus on the human eye clearly refers to the product world and at the same time creates a special identity with high recognisability.
