ALLES GUTE: DEIN GEO.
Winner
Excellent Communications Design
Corporate Identity
Details
The new trademark - historically motivated, modernly implemented: The town of Gerolzhofen is a Lower Franconian medium-sized centre with a long history and all the complex challenges of a modern small town. The new image is sustainable, modern and close to people, and helps to enter into dialogue with citizens. The accompanying, colourful and changeable introductory campaign „ALLES GUTE: DEIN GEO.“ breaks the brand’s formal distance and forms a pleasant bridge between the city and people.
The Jury‘s Statement
The launch campaign and visual identity successfully bridge tradition and modernity. The city of Gerolzhofen is portrayed as dynamic and approachable, fostering dialogue with citizens and strengthening identification with the city. »ALLES GUTE: DEIN GEO.« impresses with its ability to communicate closeness and forward-thinking.
