Haufe Akademie

Haufe Akademie has transformed massively over the last years: from an organizer of seminars to the largest provider of L&D solutions in the German-speaking market. Its portfolio encompasses more than 2,300 courses from soft skills to data science. To mirror this evolution, we worked with Haufe Akademie on a complete rebranding. We aimed for a clearer, aspirational identity that would appeal to both individual learners and corporate clients. In close coordination with the internal brand experience team and the business units, we created the new Haufe Akademie brand and developed a design system to bring the brand to life across channels.