Lang Steuerberater
Winner
Excellent Communications Design
Corporate Identity
Details
Now managed by the second generation, the Lang tax firm has undergone a transformative phase, which has been visually manifested with this rebranding. The mission "We care" has characterized the actions of the entire team since the firm was founded in 1996. At the centre of the new design is the logo as a flexible brand element. It combines the initials with the symbolic line of taking stock and thus shows: In addition to the core business, the focus is always on added value for clients.
The Jury‘s Statement
The brand design for “Lang Steuerberater” is based on an innovative logo that combines the initials with the balance sheet line. This design decision emphasizes the added value for clients and shows how corporate identity can be reinterpreted dynamically and clearly at the same time.
