Pledis Entertainment
Winner
Excellent Communications Design
Corporate Identity
Details
The brand core of Pledis, “Performance becomes the Pulse”, symbolizes the resonance and emotions that Pledis seeks to convey as an entertainment company. Every creative expression and experience that Pledis conceives, produces, and directs (Performance) unfolds into a rhythm and vitality (Pulse) that make fans’ hearts beat faster and set the world in motion. The brand logo, a combination of serif italic and sans-serif roman, visually illustrates Pledis’s brand philosophy: developing artist content with diverse qualities and individuality, and creating a harmonious outcome from a variety of voices and movements.
The Jury‘s Statement
A distinctive visual language that impressively translates the heartbeat of artistic performance defines »Pledis Entertainment«. The combination of powerful typography, harmonious color scheme, and modular composition creates a memorable, identity-shaping overall impression. What stands out is the consistent application across all touchpoints. This results in a charismatic, emotional brand presence that sets standards in corporate identity and compellingly demonstrates gold-level excellence.
