NEUE WELT
Winner
Excellent Communications Design
Corporate Identity
Credits
Company / Customer
Details
Mono-locations are a thing of the past. Just as working, living and leisure come together in everyday life, they combine to create a single, diverse feel-good location. The NEUE WELT district in Neu-Isenburg appeals to people of all ages and companies from all industries. With its colourful illustrations, the project simultaneously opens up to target groups and the general public – and the overall design clearly stands out from traditional marketing in the real estate sector.
The Jury‘s Statement
The corporate identity for the “Neue Welt” district uses colorful illustrations to create an inviting space that seamlessly integrates working, living and leisure. The design is intended to appeal to diverse target groups and stands out from traditional real estate approaches thanks to its lively design. The successful typography underlines the contemporary communication and was praised.
