Rebranding Living Haus
Details
Living Haus was comprehensively transformed to emphasize maximum individuality. In workshops, we sharpened the brand identity and features. The new brand claim “Leb dich Haus” – a German word compound consisting of the words ausleben (to live out) and Haus (house) – is reflected in the visual implementation to support the self-realization of the building families. The rebranding includes a modernized logo, a new font family, an expanded colour palette and much more. With a new visual world, illustrations and emotional key visuals, we redesigned the entire business equipment, the website, the house catalogues and much more.
The Jury‘s Statement
The visual transformation of “Living Haus” focuses on individuality and self-realization. With a new brand claim and a revised visual identity, the company supports builders in expressing themselves authentically. The well-thought-out integration of logo, typeface and color palette creates a coherent brand presence.
