Rebranding Living Haus
Winner
Excellent Communications Design
Corporate Identity
Details
<p>Living Haus was comprehensively transformed to emphasize maximum individuality. In workshops, we sharpened the brand identity and features. The new brand claim “Leb dich Haus” – a German word compound consisting of the words ausleben (to live out) and Haus (house) – is reflected in the visual implementation to support the self-realization of the building families. The rebranding includes a modernized logo, a new font family, an expanded colour palette and much more. With a new visual world, illustrations and emotional key visuals, we redesigned the entire business equipment, the website, the house catalogues and much more.</p>
The Jury‘s Statement
<p>The visual transformation of “Living Haus” focuses on individuality and self-realization. With a new brand claim and a revised visual identity, the company supports builders in expressing themselves authentically. The well-thought-out integration of logo, typeface and color palette creates a coherent brand presence.</p>
