Rebranding Stiftung St. Franziskus
Winner
Excellent Communications Design
Corporate Identity
Details
Maintaining strong roots - and emphasising modern independence and performance: This is what the strategic realignment of the Stiftung St. Franziskus brand was all about. In highly exciting workshops with the board of directors, sisters of the faith and other employees, ZWEI14 developed a positioning and a corporate design that effectively carry the past and present into the future.
The Jury‘s Statement
The new corporate design for the St. Franziskus Foundation presents itself in a friendly, modern and inviting manner and radiates a positive basic mood in its entirety of form, colour, image and word, which credibly and authentically embodies the promise of independence as well as performance strength.
