Schaeffler Corporate Design 2.0
Winner
Excellent Communications Design
Corporate Identity
Details
Adaptable, timeless, and versatile – Schaeffler’s Corporate Design elevates the brand to meet the demands of a dynamic world. It ensures a cohesive, high-quality presence across all channels, from digital to print. Updated colours, typography, imagery, motion graphics, sound, icons, and templates preserve Schaeffler’s clear, strong, and elegant identity while staying innovative and approachable. This redesign ensures global consistency and future-readiness for all touchpoints, known and unknown.
The Jury‘s Statement
The redesigned corporate design of “Schaeffler” impresses with a harmonious balance between tradition and modernity. At the same time, the coherent appearance across all touchpoints confidently succeeds in preserving the strong and elegant identity of the traditional company and making it fit for the requirements of a dynamic future.
