Stadtmarke Bad Tölz
Winner
Excellent Communications Design
Corporate Identity
Details
Bad Tölz's new brand identity creates a unique visual identity that captures the beauty and character of the town. The main focus is the logo, which combines iconic buildings as representatives with the town's core values to create a unique overall image. Both are translated into clear and minimalist icons. The appearance is characterised by the basic colour granite grey, which expresses strength, and by lively secondary colours in a colour triad. Occasion-related, versatile icons reinforce the visual identity as well as an authentic, lively imagery that represents Bad Tölz and its surroundings.
The Jury‘s Statement
The redevelopment of the brand identity skillfully combines a city's core values with its unique visual identity. Through clear, reduced icons and distinctive color palette, a strong and vibrant appearance is achieved, representing both the iconic architecture and the surrounding landscape. The »Stadtmarke Bad Tölz« demonstrates how visual communication can harmoniously blend with regional character.
