Uriel Electronic Rebranding
Winner
Excellent Communications Design
Corporate Identity
Details
Uriel Electronic develops temperature control and electronic systems. As it shifts from hardware to cloud-based solutions, this evolution is visualized through a 3D logo inspired by the control knob—a symbol of control found in its products. Its stable yet agile motion expresses a reliable, proactive, and future-oriented mindset. With square proportions, the symbol ensures clear, consistent visibility from single-colour print to digital interfaces. By embodying the persona of a “trusted expert,” the identity builds lasting recognition and reinforces user trust.
The Jury‘s Statement
The sculptural clarity of the 3D logo, inspired by the control knob, gives »Uriel Electronic Rebranding« a distinctive identity. Stability and agility are skilfully combined to create a brand presence full of character. The clear, square format ensures recognizability and versatility across all media. Particularly outstanding is how the strategic realignment has been translated into design, establishing lasting brand loyalty.
