Works at ASAP

Winner
Excellent Communications Design
Corporate Identity

Credits

Company / Customer

Details

Works at ASAP. A leitmotif that reflects our expertise in automotive engineering, our commitment as an employer and our corporate culture. Human, authentic, competent, refreshing, inspiring - our identity, coming from the heart. Even more tangible in the new corporate design, language style, in all marketing communication and on the website. The fresh wind of our rebranding inspires both the internal #teamASAP and our target groups worldwide.

The Jury‘s Statement

The new corporate identity presents itself through an authentic and human approach that reflects the company's values in the automotive engineering sector. The clear and refreshing communication strengthens both internal and external ties and brings the corporate culture to life. ‘Works at ASAP’ impresses with an integrated design that reflects the company's identity at all levels and appeals to a global target group.