GWPzer0
Winner
Excellent Communications Design
Editorial
Details
GWP is the abbreviation for Global Warming Potential. At the Kälte Eckert Group, we aim to reduce the global warming potential of our refrigeration and air conditioning systems to zero. The name of the magazine GWPzer0 is representative of this guiding principle. GWPzer0 is planned as a loose series. The Kälte Eckert Group is presented in an informative and entertaining way. The concept, design and realisation make the Group's guiding principle visible and tangible. A printed seed paper was used as an insert. Printed on Lessebo, one of the most climate-friendly papers in the world. Lessebo is Cradle to Cradle Certified® at Gold level.
The Jury‘s Statement
This customer magazine sends out a clear signal in favour of sustainable thinking in the field of refrigeration and air conditioning technology. The successful combination of informative content and environmentally friendly choice of materials, such as Lessebo paper and printed seed paper, makes the guiding principle of climate neutrality tangible. ‘GWPzerO’ impresses with a communicative overall concept that inspires both visually and in terms of content.
