Alter, sorg vor! Altersvorsorge für Berufseinsteiger

Pension provision is an ongoing public issue. And rightly so, because pay-as-you-go pensions are anything but secure. The German Insurance Association (GDV) is raising awareness among Generation Z and millennials with the awareness campaign “Alter, sorg vor”. With a target group-oriented approach and progressive tonality, snackable content and eye-catching visuals that celebrate the lifestyle and aesthetics of everyday digital life and social media.