Schaddel
Winner
Excellent Communications Design
Integrated Campaigns and Advertising

Credits
Company / Customer
Details
Implementation and introduction of a new on-demand service for the Kasseler Verkehrsgesellschaft. In addition to developing a unique product name, a distinct corporate design for the new brand was created, setting it apart from the existing brand and targeting a new and younger audience. We are launching the new service with a kick-off campaign, which is deployed cross-media through large-scale posters, bus and tram advertising, print ads, social media, and posters, among others. Special emphasis is placed on the wording, which is consistently in the local Nordhessisch dialect, in order to build a sense of regional connection. Photo credit: Paavo Blåfield.
The Jury‘s Statement
The branding and campaign stand out for their innovative approach, showcasing both design and linguistic creativity. By employing a humorous concept, a local connection is established, effectively launching the new on-demand service in Northern Hesse. »Schaddel« specifically targets a younger audience, clearly distinguishing itself from existing brands.
