Stahl. Material der Meisterwerke.
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Details
An awareness campaign by JANSEN AG on the advantages of steel. Jansen produces and sells steel profile systems for windows, doors and façades. The globally active company supplies metal workers and offers technical advice to architects and planners. Due to its properties, steel offers numerous advantages, which this campaign aims to highlight. To provide targeted information, visitors are made aware of the landing page via social media. Themed posts, mini-videos for each benefit, videos with international projects, interviews with architects and informative content form the basis. The CTA is a specially designed poster.
The Jury‘s Statement
The awareness campaign effectively highlights the diverse benefits of steel in architecture. By strategically linking social media, informative content, and visually appealing videos, it captures the target audience's interest and directs them to the landing page. »Stahl. Material der Meisterwerke.« impresses with a clear, integrated communication strategy that informs and inspires.
