Stahl. Material der Meisterwerke.

An awareness campaign by JANSEN AG on the advantages of steel. Jansen produces and sells steel profile systems for windows, doors and façades. The globally active company supplies metal workers and offers technical advice to architects and planners. Due to its properties, steel offers numerous advantages, which this campaign aims to highlight. To provide targeted information, visitors are made aware of the landing page via social media. Themed posts, mini-videos for each benefit, videos with international projects, interviews with architects and informative content form the basis. The CTA is a specially designed poster.