Alter, sorg vor! Altersvorsorge für Berufseinsteiger
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Details
Pension provision is an ongoing public issue. And rightly so, because pay-as-you-go pensions are anything but secure. The German Insurance Association (GDV) is raising awareness among Generation Z and millennials with the awareness campaign “Alter, sorg vor”. With a target group-oriented approach and progressive tonality, snackable content and eye-catching visuals that celebrate the lifestyle and aesthetics of everyday digital life and social media.
The Jury‘s Statement
The awareness campaign "Alter, sorg vor! Altersvorsorge für Berufseinsteiger" effectively targets young professionals. With its progressive tone and integration of social media elements, it resonates with the audience's lifestyle, successfully raising awareness for an important future concern.
