The Echo

The Echo is a unique brand experience where science and music meet in an aesthetic dialogue, presenting Novartis as open and human. Conceived as a bridge between people, space, and innovation, it transforms complexity into connection. Modern technologies and AI expand the story into a multisensory journey, framed by an original composition of light and sound. The audience becomes the resonator: each movement ignites waves through the space, creating a tangible harmony between body and environment — a living metaphor for resonance and shared discovery.