The Echo
Winner
Excellent Architecture
Fair and Exhibition
Details
The Echo is a unique brand experience where science and music meet in an aesthetic dialogue, presenting Novartis as open and human. Conceived as a bridge between people, space, and innovation, it transforms complexity into connection. Modern technologies and AI expand the story into a multisensory journey, framed by an original composition of light and sound. The audience becomes the resonator: each movement ignites waves through the space, creating a tangible harmony between body and environment — a living metaphor for resonance and shared discovery.
The Jury‘s Statement
A multisensory experience of subtle depth, connecting science and music in an aesthetically and emotionally impressive way: »The Echo« creates a powerful interaction between people, space, and technology. The consistent design is convincing, actively involving the audience and realizing a meaningful, distinctive presence through an immersive light and sound concept. Outstanding execution at the highest level.
