60 Jahre Bundesliga
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
Celebrate 60 years of Bundesliga with our ‘Different Times, Same Passion’ campaign. From striking new key visuals to cutting-edge AR graphics, this 2023/24 season is all about legacy. We’re sparking passion in fans both new and old by reliving legendary goals, celebrating iconic players, and witnessing truly breathtaking moments. By blending the rich history of the Bundesliga from 1963 to the modern day, we’ve created one truly immersive and celebratory football package.
The Jury‘s Statement
Through a creative approach, the anniversary campaign »60 Years Bundesliga« seamlessly bridges past and present. Utilizing innovative AR graphics and new key visuals, the rich history of the Bundesliga is brought to life in a tangible way. This campaign successfully captivates and inspires both long-standing and new football fans alike.
