Unfogged.ch Tabakpräventionskampagne
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Design
Details
With the slogan "Don't get fogged", the campaign creatively exposes the manipulative practices of the tobacco and nicotine industries. Social ads videos on TikTok and YouTube humorously show how absurd the industry's tempting claims about vapes and snus are. The campaign directs young people to the landing page, where they can create and share their own funny videos and receive further information on the topic. For the younger audience, the Minecraft server "Foggy Island" offers a playful exploration of the harmful tricks used by the industry.
The Jury‘s Statement
The tobacco prevention campaign “Unfogged.ch” uses creativity and humor to expose the manipulative practices of the tobacco industry. By targeting young people on platforms such as TikTok and YouTube, a conscious approach to vapes and snus is encouraged. The Minecraft server “Foggy Island” also offers a playful learning experience.
