„Ihre Chemie. Für morgen.“ Die Awarenesskampagne zur Transformation
Gold
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Details
As a major industry, the chemical industry in Germany is fundamental to the country’s successful transformation into a climate-neutral economy. Our campaign conveys the key role the sector plays in the challenge of the century in a way that is confident, attention-grabbing and bold. Accordingly, it focuses on “Only with us…”-motifs that not only allow “Ihre Chemie” to shine in the public and digital arena, but also position the sector as innovative and pioneering.
The Jury‘s Statement
The awareness campaign “Your chemistry. For tomorrow.” impresses with its clear and memorable communication of the chemical industry's important role in reducing CO2 emissions. With eye-catching motifs and a well thought-out digital presence, the industry is positioned as an indispensable partner in climate protection.
