Archäologische Staatssammlung, München
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
In April 2024, the State Archaeological Collection in Munich celebrated the reopening of its museum. The striking building, clad in Corten steel, was extensively renovated and redesigned. For the reopening, we developed a campaign featuring posters, advertisements, and social media posts. We also redesigned the visual identity and planned the signage. Our design combines minimalist, contemporary elements with digital technologies and the museum’s timeless architecture. The result is a visual concept that highlights the museum’s modernity while preserving the historical significance of the collection.
The Jury‘s Statement
A powerful interplay of architectural clarity and contemporary communication design defines the reopening of »Archäologische Staatssammlung München«. The combination of minimalist aesthetics, digital technology, and an iconic visual identity creates a truly distinctive experience. Strategically deployed visuals and a consistent campaign impress with their relevance and multi-layered approach. This achievement stands out for its lasting impact and exemplifies the extraordinary quality expected of a gold-awarded integrated communication.
