150 Jahre Sprinkler

To mark the 150th anniversary of sprinkler technology, CRENEO developed a comprehensive campaign on behalf of VdS Schadenverhütung. The story of this life-saving technology was impressively told with a microsite, travelling exhibition, advertisement, anniversary booklet and a striking campaign logo. Large-format images, interactive content, and a consistent design ensured strong visibility both online and offline. The goal was to highlight the importance of the sprinkler in fire protection – in an emotional, informative, and lasting way.