150 Jahre Sprinkler
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
To mark the 150th anniversary of sprinkler technology, CRENEO developed a comprehensive campaign on behalf of VdS Schadenverhütung. The story of this life-saving technology was impressively told with a microsite, travelling exhibition, advertisement, anniversary booklet and a striking campaign logo. Large-format images, interactive content, and a consistent design ensured strong visibility both online and offline. The goal was to highlight the importance of the sprinkler in fire protection – in an emotional, informative, and lasting way.
The Jury‘s Statement
The distinctive 3D model forms the visual core and elegantly guides through the narrative. »150 Years Sprinkler« delivers an expressive statement on the importance of fire protection with large-scale visuals, clear design and a consistent identity. The campaign impresses through its versatile, cross-media implementation and powerful emotional appeal – an outstanding achievement at gold level.
