Komm, lass es uns Einfach-Macher!
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
The construction chemicals market is highly competitive. This makes it all the more important that sales run like clockwork! So, marketing and sales crew, gather around the table at zwetschke and let's talk turkey! Friendly, dynamic, approachable – our characters embody what THOMSIT is all about. And because we love these four so much, we gave them an interactive element. The campaign game: Just do it! It goes without saying that all sales tools, including impressive POS displays, also come from zwetschke. We just made it happen.
The Jury‘s Statement
Charismatic characters meet the construction chemicals market with an authentic, clear and impactful communication strategy. »Komm, lass es uns Einfach-Macher!« impresses with a consistent, meticulously designed visual identity that subtly evokes emotion and creates a strong sense of identity. The outstanding integration of interactive elements, sales tools and POS presence demonstrates a pioneering, gold-worthy execution with lasting memorability.
