Campari Seltz Mailing
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Details
For the Campari Seltz Event in Milan, we were hired by Campari Germany to design and produce intricate save the date cards and invitation mailings for Germany's 15 best bartenders. The project was fully produced in-house with the finest Gmund Cotton and Kaschmir Paper and consists of letterpress cards, custom-made string-tie envelopes, a custom designed box with inlays, a personalized passport and a genuine leather luggage tag to complete the travel narrative. The box and passport-cover were finished with hotfoil engraving in gold, while the luggage tag bears the Campari Logo in hot foil debossing.
The Jury‘s Statement
The extremely elaborately designed Campari direct mailing manages to address the exclusive target group in an extremely high-quality, stylish and personal way. A particularly original highlight is the individualised passport, including photo, which generates a high level of involvement with the brand.
