XCMG : Cultural Gift
Winner
Excellent Communications Design
Integrated Campaigns and Advertising
Credits
Company / Customer
Designer
Details
Xuzhou Construction Machinery Group Co., Ltd. (XCMG) is a 100-billion-level enterprise in China's construction machinery industry. We were responsible for the development and design of its brand cultural and creative products with the theme of disseminating Chinese history and culture. We used Han Dynasty elements combined with modern art techniques, and so implicitly expressed the company’s contribution to the construction of human society and Chinese cultural classics.
The Jury‘s Statement
The combination of modern products and technologies with patterns and designs of the traditional Chinese culture from the Han Dynasty with modern products and technologies to a series of marketing articles for the Chinese construction machinery manufacturer XCMG, succeeded as sensitively as artfully and of high quality.
